News - Farmfoods chooses Tailwind's SafeBase as part of UK - Wide PoS Upgrade

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Farmfoods, one of the UK's leading frozen food retailers, with headquarters in Scotland, has rolled out Tailwind Solutions’ innovative SafeBase product across all its stores as a key part of its Point of Sale (PoS) Systems upgrade.

SafeBase, part of Tailwind’s PoS Paddle product family, is a secure mounting solution for Chip & PIN devices, which protects them from unnecessary wear and tear and theft by potential fraudsters.

Garry Knox, founding Director at Tailwind said “We are delighted that Farmfoods has chosen the PoS Paddle SafeBase as its Chip & PIN mounting solution. Already the product is proving very successful in major retail accounts internationally, and now Farmfoods has become one of the first major product rollouts in the UK.

“Farmfoods confirmed the experience of other major retailers that the product is simple to install, simple to use and delivers enhanced protection of their assets, staff, customers and, ultimately, their reputation.”

Mark Haggerty, Farmfoods IT Manager added “I was impressed by the SafeBase and thought it had several advantages over other products. As the solution was simple to install, we were able to achieve a rapid rollout and immediately realise the benefit to both staff and, more importantly, to our customers; there’s also peace of mind in the SafeBase’s additional security and future-proofing features – the simple add on option to move to contactless payment is of particular interest.”

Tailwind has several other big deals nearing completion, and is actively growing its network of resellers and distributors.

Mr Knox added “Wherever we take our product it gets a great reception – retailers immediately see the benefits and recognise how we can help maximise the return on their investment in Chip and PIN; our passion is to deliver the best possible value, which means products that meet retailers' needs now and which gives them a platform for easily adopting new payment technologies, such as Contactless Card and Near Field Communication Readers, as they emerge.”

Jim Torrance, Sales Manager for Dacoll who brokered the Tailwind / Farmfoods deal has great hopes for the product. He said “Tailwind’s SafeBase is the kind of product that can open doors for Dacoll. It is simple and inexpensive yet very innovative and my clients see the benefits it can bring to their business instantly. The team at Tailwind know the card payments market inside out and their ability to harness new ideas and technology to add value to retailers’ businesses makes them a very valuable partner.”

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About Tailwind

Tailwind is a Strategic Marketing Consultancy that specializes in helping bring new products to market. Typically working with start-ups, OEMs and organizations wanting to enter new markets or develop new products, Tailwind has over 40 years combined experience in high-tech marketing, product management and business development, with specific expertise in card payments.

About Dacoll

Dacoll deliver a complete range of I.T. services supporting the critical systems that organisations rely upon. Services ranges from Facilities Management and complimentary outsourcing, to simple hardware break fix. Dacoll provide PoS maintenance support for many thousands of lanes of major retailing organisations throughout the U.K. www.dacoll.co.uk.