This means understanding in detail the nature (Size, Structure, Entry Barriers) of your Markets; in particular it means building a strong Market Model that allows you to identify and target Segments, and it means putting in place thought-through Plans to address those Segments with well-positioned, strongly differentiated Product offerings … Those Plans must include a Channel Strategy, Pricing Strategy and Marketing Communications Plan … All of which must be tracked and updated as the Product goes through its Life Cycle …
This means properly capturing Requirements, validating Designs, thinking through Risks and building a realistic Project Plan, before starting Development; and it also means putting Quality at the very heart of your Design and Development Process …
This means knowing how to position, differentiate and add value to your Product offer, whilst using Pricing, Channel Programmes, Sales incentive schemes and other tools to set yourself apart from your competitors … And it means being superbly efficient in the core Processes that drive your organisation; not just your Product Development Process but also your Sales, Support and other Processes too …
Maximum Sales come from superbly executed Marketing activity, Designed and Planned at the outset and brought to life when your Product is launched …And it means being excellent at responding to RFPs, building Sales Plans and communicating with your Customers …
Tailwind has developed PoS Paddle, a product that prevents PIN Entry Devices (PEDs) being stolen from the Point of Sale, and which provides an upgrade path to support Contactless Card Payment. It is Tailwind’s first Product.
PoS Paddle has been Designed and Developed by practicing what we preach as Consultants; making the right product; making the product right; positioning it and defining a Marketing Strategy to maximise sales. It is the proof that our approach works and that it can work for you too.
Visit our product page to find out more about PoS Paddle
Please visit our PRODUCTS DIVISION page to see the PoS Paddle video.